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The new development driven by innovation and brand in the motor industry in 2007

in 2006, the motor industry was greatly affected by the soaring price of raw materials, but many enterprises minimized their losses in the face of pressure and achieved hard won gratifying results

looking forward to 2007, the development of the motor industry is facing both good opportunities and severe challenges. Some experts predict that China's motor industry will maintain a development momentum of 15% - 20% this year

the motor industry has achieved remarkable results

according to the statistics of the national electrical industry, the national output of AC motors will reach 150 million kW in 2006, an increase of 16% year-on-year; The steam turbine generator is 93million kW, with a year-on-year increase of 18%, the water turbine generator unit is 17million kW, with a year-on-year increase of 29%, and the total profit is 73 billion yuan, with a year-on-year increase of 22%

for the national small and medium-sized motor industry, if the growth rate was in the first three quarters of 2006, then in 2006, e.30 ± 3mm/min or 25 ± 2.5mm/min; The sales output value will reach 28-30 billion yuan, with a year-on-year increase of about 24%, and the output will reach 100-120 million KW, with a year-on-year increase of 17%; The profit reached 2-2.5 billion yuan, an increase of about 30% year-on-year

since last year, the Shanghai motor industry has maintained a good momentum of development. According to the statistics of the industry express, the sales revenue in 2006 will reach 11-12 billion yuan, with a year-on-year increase of 25%, and the output will reach 35 million KW, with a year-on-year increase of 25.7%; The profit was 1.2 billion to 1.5 billion yuan, an increase of 40% year-on-year

the sales revenue and profit growth of Shanghai motor industry in 2006. From the forecast and express statistics, the average growth rate is greater than the national growth rate. The sales revenue accounts for more than one third of the country, which is more apparent in the quality and efficiency of operation. With the recovery of the economy, the profits of Shanghai Electric Machinery Factory, Wolong holding group, a BB and other enterprises will reach 1.7 billion yuan, accounting for more than 50% of the country. Moreover, among the main indicators of the comprehensive operation quality and efficiency and similar products, enterprises such as Shangdian, Nanyang, daily-use Youjie, abb, innovation marathon, Datong, Zhangjiang, Weixing, Tebo, regobo, Wolong, Jinlong, Dazhong, Wanda, Yanan and so on are among the best in the industry

in addition, the development of micro and special motors will continue to maintain a high speed last year. Automobiles and micro and special motors increased significantly, with 2.5 million automobile motors, a year-on-year increase of 50%, and 11 million micro and special motors, a year-on-year increase of 70%. The success of China's accession to the WTO has rapidly promoted the sustainable development of the automotive industry. At present, China has become the third largest car market in the world. The domestic market share of the domestic automotive industry has increased from 14% in 2004 to 28% in the first half of 2006. The rapid development of the automotive industry has greatly promoted the rapid growth of automotive motors

micro and special motors widely used in household appliances, office automation, communications and aerospace military industries are also developing rapidly. In 2005, the global output of micro and special motors was 8billion. China had 4.8 billion units that year, accounting for 60% of the global total, with a sales revenue of 45.7 billion yuan and an export volume of 2.3 billion US dollars, ranking first in the world

hard won achievements in a rough year

in 2006, the small and medium-sized motor industry became the "hardest hit" in the rise of raw materials, with an increase of about 14%, but the growth rate fell year-on-year. Due to the small motor industry, which is material and labor-intensive, the profit is meager or even unprofitable. The national average sales per kW is only about 100 yuan, and the market risk tolerance is very fragile. Having just experienced the surge impact of silicon steel market from 2003 to 2005, it has not yet fully recovered. The surge of copper price last year is the second "high shock". The copper price rose from 40000 yuan/ton at the beginning of the year to the highest 80000 yuan/ton. Although it fell back, it remained between 65000 yuan/ton and 70000 yuan/ton. The proportion of copper in raw materials increased from 25% to 35% to more than 50%, resulting in a 10% to 20% increase in the overall cost, Compared with the general benefit of small motors in the industry, which is a few percent, many enterprises are suddenly forced into the bottom line of profits and losses or even losses. Some enterprises have to stop production, and some foreign orders can not be accepted, falling into a very difficult situation

due to the huge pressure brought by the rise in copper prices, some weak and low-cost enterprises have replaced copper with aluminum. It has been found in Zhejiang, Shandong and Jiangsu that the price can fall by 20 percentage points compared with the usual price, and the impact on the industry for a period of time is not small. The majority of small and medium-sized motor enterprises have clearly rejected the substitution of aluminum for copper from the aspects of energy conservation, efficiency, quality and other factors, thus safeguarding the overall interests of small and medium-sized motors. The information uploaded from the recent seminar on "aluminum replacing copper" in the cable industry shows that it is possible for enameled aluminum wire to be led by two Nobel Prize winners in microwave ovens for short-term use, electrical research and development of some major experimental instruments and equipment with international leading level. However, it is very unlikely to be used to assess motors with a service life of 20 years and occasions where they work continuously for a long time, which is almost zero. Faced with the soaring copper price, the Shanghai Electric Machinery Industry Association held a working meeting of electric machinery enterprises in September 2006 to discuss countermeasures. As a last resort, it reached an increase of 10% to 20% on the basis of their current prices; At the same time, it is proposed that we should start from the root cause, pay attention to measures such as cost reduction and efficiency increase, new product development, brand excellence and so on, and try our best to minimize the loss

innovation and brand become the driving force of development in 2007

generally speaking, more motor manufacturing enterprises begin to realize that in the new year, production and development depend on quality and brand. In the copper price rise last year and the silicon steel price rise in previous years, some enterprises in the small and medium-sized motor industry were in a panic, and their benefits rose instead of falling, relying on the brand effect. A famous foreign-funded enterprise in Shanghai saw its copper price rise. Its output value reached 700million yuan last year, up 47% year-on-year, and its profit was more than 100million yuan, up 41% year-on-year

under the guidance of the concept of brand effect, striving for famous brands has become the conscious action of quite a few enterprises. In last year's national evaluation of famous and high-quality products of small and medium-sized motors, Jiangsu Dazhong, Zhejiang Jinlong, Wolong, Wannan electric and Hebei electric, Xi'an Xima, and Lanzhou electric among related enterprises were listed; Among the famous and high-quality products at the provincial and municipal levels, a number of enterprises such as Shangdian, Nanyang, Hitachi, Wanda, and Yanan are on the list. Recently, Dasu, zhonglong, Jinlong, Wolong, Nanyang and other enterprises have obtained the national inspection free product qualification

the heads of enterprises such as Shangdian, household use, abb and Yanan all believe that innovation is dynamic in development, that vision determines realm in brand, that details determine success or failure in management, and that head determines pocket in efficiency. If an enterprise wants to truly control its destiny in its own hands, it must go out of low-level and low-cost competition, develop new and special products required by the market, and even significantly adjust the product structure of the enterprise to expand to energy-saving, efficient and high-tech products. Facts have proved that some enterprises in the industry have prepared for a rainy day, learned from the experience of the sharp rise in silicon steel sheets, and after hard work, their products have been adjusted from ordinary motors to new special ones, which has withstood the difficulties brought about by the rise in copper prices this year. For example, due to the adjustment of product structure, the output value of an enterprise in the third quarter of this year reached 80million yuan, an increase of 7% year-on-year, but the benefit increased by more than 50% year-on-year, and achieved remarkable results

in addition, to make scientific innovation, we should give full play to the role of enterprise leaders, scientific research talents, financial support, policy guidance and support, etc. for general motor enterprises, research and development talents and funds are in a great shortage. In 2007, China's motor enterprises should avoid the old road of "Introduction backward re introduction backward", and strive to form the road of "Introduction absorption innovation development" to promote a virtuous cycle

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