Brand knowledge of aluminum alloy door and window
2022-07-22- Detail
Today, we have witnessed the development of aluminum alloy door and window manufacturers. Now when brand consumption has become a trend, aluminum alloy door and window manufacturers who do not understand brand marketing will be eliminated by this door and window market
we have witnessed the development of aluminum alloy door and window manufacturers all the way to today. Now when brand consumption has become a trend at present, aluminum alloy door and window manufacturers who do not understand brand marketing are bound to be eliminated by this door and window market. China's door and window industry has many years of development history, but the brand awareness of many aluminum alloy door and window manufacturers still needs to be improved
many people believe that the brand building knowledge of aluminum alloy door and window manufacturers is theoretical, and the specific implementation is still to focus on market sales. The reason is that the brand concept was introduced into China too late. The knowledge foundation of aluminum alloy door and window manufacturers in terms of brand is very shallow, and the brand understanding is only superficial. Those aluminum alloy door and window manufacturers and enterprise operators who really understand the connotation of door and window brand are not uncommon, and even many operators of aluminum alloy door and window manufacturers have biases and misunderstandings in understanding
you don't see that some aluminum alloy door and window manufacturers regard well-known door and window products as brands and trademarks as brands; Some aluminum alloy door and window manufacturers only have product category names, and there is no brand name at all. Due to their lack of deep understanding of the long-term value of the brand, the phenomenon of brand hollowing out is serious. Most brands only have visibility and visual recognition, but the quality of the brand is indeed a mess
with regard to brand marketing, many aluminum alloy door and window manufacturers have too general positioning of the brand. For example, some are positioned at high-end aluminum alloy doors and windows, which is completely unclear. In a word, it is high-end doors and windows. However, there are too many high-end doors and windows in the world. Can we be more specific? High grade is also divided into several grades, rather than a single code - high-grade aluminum alloy doors and windows
[official website of Yihe door and window brand http://www.yihedoors.com Yihe door and window franchise network http://www.ehedoors.com 】
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