Complete picture of the hottest enterprise strateg

2022-08-01
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The complete picture of enterprise strategy

when it comes to strategy, people will think of the three basic strategies of Michael Porter, a famous strategic management expert, and the market competition strategy proposed by Philip Kotler, a marketing master. With the increase of enterprises' attention to strategy, there are more and more references to strategy, including diversification strategy, internationalization strategy and so on. So what exactly does the enterprise strategy include? What is the relationship between various strategies

the strategy of an enterprise can be divided into three levels, namely, corporate strategy, business strategy and functional strategy. At each level, due to different problems to be solved, the content of the strategy is also different

the enterprise strategy is mainly to solve the problem of the long-term development direction of the enterprise and provide a fundamental guarantee for ensuring the development of the enterprise. Therefore, it naturally becomes the focus of attention. The first task of formulating enterprise strategy is to clarify the vision and mission of the enterprise. The lofty ideal is the Polaris that guides the development of the enterprise. The mission of the enterprise answers the question why the enterprise exists. The mission of an enterprise is to express the existence value of the enterprise, which generally includes the object of the enterprise service, the value provided and the method of providing value. For example, the mission of Taiwan Huayu technology is to "provide our customers worldwide with a value-added system through which we can reduce costs and complete things better and faster, so we can become their virtual factory". The vision of the enterprise answers the question that we will develop into such an enterprise. It depicts a bright future for the enterprise and provides motivation for the work of employees. Therefore, the vision of the enterprise should draw a vivid picture and be attractive to every employee in the enterprise

the core of enterprise strategy should give answers to the five questions of "business scope, strategic basis, core competitiveness, resource allocation and business objectives". The "business scope" of an enterprise includes not only the types of products and services provided by the enterprise, but also the market scope in which the enterprise participates. On this issue, enterprises should answer the question of whether to diversify and internationalize. The "strategic foundation" of an enterprise refers to whether the fundamental strategy of the enterprise in the development is to strictly control the cost and implement the cost leadership strategy, or to encourage innovation and implement the differentiation strategy, or to concentrate on a specific market and implement the centralization strategy. On the issue of "core competitiveness", enterprises should clarify the core competitiveness that enterprises must have for development, as well as the training methods and access to these core competitiveness. On the issue of "resource allocation", enterprises should formulate the principles and tendencies for the allocation of talents, funds and rights within the enterprise, so as to consolidate and strengthen the strategic foundation of the enterprise. Finally, the enterprise strategy should give the "business objectives" that can be added to the full speed within a few years this 0.01 second, including market objectives and financial objectives

business strategy refers to the specific competitive strategy formulated by each specific business department according to its own product or service characteristics and the market competitive environment and the strength of competitors. The first task of the business strategy is to clarify the market role. An enterprise's business is an explorer who constantly seeks to innovate and improve products and services in the market, or it is necessary to put all the parts in place. It is a follower who is famous for its imitation ability and follows quickly, or an analyst who is good at lean production and cost control, or a defender who stands firm. Sony's market role is an explorer. It can always bring people unexpected new products with advanced digital audio-visual technology; Panasonic is a famous follower. Panasonic has strong imitation ability and can always launch products similar to explorers in the shortest time. In this way, it effectively avoids the risk of developing new products and the cost of promoting new products; Dell is an excellent analyst in the market. It does not take product innovation as its task, nor is it in a hurry to imitate new products. Instead, through efficient operation and management, Dell produces high-quality and low-cost products to compete for the mature market; McDonald's, the world's fast food giant, is a model of successful defenders. It only provides western fast food, mainly coke and hamburgers, in the world, and establishes an absolute competitive advantage by operating in this narrow field. After clarifying the market role, the business department must specify the tit for tat competitive strategy, including product strategy, promotion strategy, channel strategy, price strategy, service strategy, etc. on the basis of in-depth analysis of the strength and strategy of competitors

functional strategy refers to the strategy formulated by each functional department in the enterprise to guide functional activities. Functional strategy serves for enterprise strategy and business strategy, so it must be coordinated with enterprise strategy and business strategy. For example, the enterprise strategy has established the development direction of differentiation. To cultivate the core competence of innovation, the enterprise's human resources strategy must reflect the encouragement of innovation; Pay attention to training and encourage learning; Bring the innovation contribution into the assessment index system; In terms of remuneration, we will strengthen the incentives for various innovations

with the joint efforts and practice of strategic management scholars and excellent enterprises, a set of mature strategy formulation methods have been formed, including PEST analysis of macro environment, enterprise value chain analysis, five forces analysis of industry competition, SWOT analysis of the combination of internal strength and external environment, and BCG business matrix analysis. These methods play an important role in formulating the development strategy

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