Door and window enterprises talk about marketing q

2022-07-22
  • Detail

Then, do door and window franchisees also need to join the advertising war, promotion war or price war? The market competition is fierce, and the answer is yes

[Yihe doors and windows] New Year's day and Christmas are coming. Although it is winter, major shopping malls have launched brands of price reduction, promotion and preferential packages. Have you ever thought about how many festivals there are in a year? I'm afraid we don't care. Physical stores and online stores are offering discounts and promotions during long holidays such as may day. Then, do door and window franchisees also need to join the advertising war, promotion war or price war? The market competition is fierce, and the answer is yes

but door and window products are different from fast-moving consumer goods: first, consumer groups face the rigid consumption of the public. In other words, if buyers do not have this demand, even if the price is lower, consumers will not be interested; Second, after the energy of holiday consumption market is released rapidly, the marginal benefit of marketing shows a decreasing trend. Therefore, the door and window industry is actually different from the fast-moving consumer goods industry. Consumers' consumption fatigue of doors and windows can completely stimulate the recovery

the door and window industry can carry out publicity by means of entertainment that binds consumers, or directly create news and event publicity, but everything is for the purpose of publicity and profit. However, door and window enterprises should pay attention to several problems in the process of operation. The first is quality, and the second is quality. Once quality cannot meet the needs of customers, god horse is floating clouds. Only when the quality passes the mark can the marketing be confident and the market be dynamic. With quality assurance, subsequent brands and services will be meaningful

[official website of Yihe door and window brand http://www.yihedoors.com Yihe door and window franchise network http://www.ehedoors.com 】

杭州骨科医院

天津性病医院

贵阳甲状腺医院

Copyright © 2011 JIN SHI